Brochures are advertising pieces mainly used to introduce a company or organization and inform about products and services.
The most common types of single-sheet brochures are the bi-fold (a single sheet printed on both sides and folded into half) and the tri-fold (the same printed sheet but folded into thirds). A bi-fold brochure results in four panels (two panels on each side), while a tri-fold results in six panels (three panels on each side).
Brochures are commonly printed full color on glossy paper, either 80# gloss text or for a little more quality-feel 100# gloss text.
Compared with a flyer (flat sheet with no folds), a brochure usually uses higher-quality paper, more color, and is folded.
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