Every Door Direct Mail™

A Cost-Effective Way to Promote Your Neigbourhood Business

If you primarily serve customers that live near your place of business, then the Every Door Direct Mail™ service from the U.S. Postal Service® is a cost-effective way to promote your business.

You can now send Direct Mail to every address in the neighborhoods you serve:

With no mailing list

Without the cost of addressing each piece

With reduced postage

The Benefits of Every Door Direct Mail™ Service

As a local business, you know your best customers. But how do you reach a broad-based audience in your local area so you can attract new ones? Every Door Direct Mail™ helps you:

One

Get your marketing messages into the hands of prospective customers – such as people new to your area – as well as former and infrequent customers who may need reminding.

Two

Spread your message at the neighbourhood level to attract customers near you.

Three

Connect directly with customers – your mail piece gets right into their homes.

Four

Give customers something tangible – something they can put on the refrigerator. Your mail piece has staying power and pass-along value, so be sure to include a great offer and call-to-action.

Discover the Possibilities

Here are a few ways you can use Every Door Direct Mail™ service to expand your business:

1	Invite customers to a grand opening or to a newly renovated or expanded space.
2	Offer timely coupons or offers – give customers something in exchange for their time.
3	Announce events like clearance sales, kids’ days, anniversary celebrations, and holiday promotions.
4	Publicize your participation in community events, such as sidewalk sales and seasonal activities.

5	Highlight your hours of operation, especially if you’re nearby; give them a map to your door.
6	Thank the community for its patronage. .
7	Combine with another nearby business, on the same mail piece, and dramatically reduce your overall cost.

For example, a local pizza restaurant can send coupons in its own neighborhood with a hotline to call to carry-out pizza on your customers’ way home from work. And the mailing could be timed to boost sales on Tuesdays. Or a roofing service could target a neighborhood of older homes and offer a seasonal inspection, getting customers in a localized area.

For a no-obligation discussion about using Every Door Direct Mail™ in your business, call us today and add customers to your business with Every Door Direct Mail™.

Learn more at USPS.com/everydoordirectmail

Let us take the work out of your next EDDM campaign!

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Star Digital Print
5609 S. 49^th Street
Lincoln, Nebraska, 68516

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