A Cost-Effective Way to Promote Your Neigbourhood Business
If you primarily serve customers that live near your place of business, then the Every Door Direct Mail™ service from the U.S. Postal Service® is a cost-effective way to promote your business.
You can now send Direct Mail to every address in the neighborhoods you serve:
With no mailing list
Without the cost of addressing each piece
With reduced postage
The Benefits of Every Door Direct Mail™ Service
As a local business, you know your best customers. But how do you reach a broad-based audience in your local area so you can attract new ones? Every Door Direct Mail™ helps you:
One
Get your marketing messages into the hands of prospective customers – such as people new to your area – as well as former and infrequent customers who may need reminding.
Two
Spread your message at the neighbourhood level to attract customers near you.
Three
Connect directly with customers – your mail piece gets right into their homes.
Four
Give customers something tangible – something they can put on the refrigerator. Your mail piece has staying power and pass-along value, so be sure to include a great offer and call-to-action.
Discover the Possibilities
Here are a few ways you can use Every Door Direct Mail™ service to expand your business:
1
Invite customers to a grand opening or to a newly renovated or expanded space.
2
Offer timely coupons or offers – give customers something in exchange for their time.
3
Announce events like clearance sales, kids’ days, anniversary celebrations, and holiday promotions.
4
Publicize your participation in community events, such as sidewalk sales and seasonal activities.
5
Highlight your hours of operation, especially if you’re nearby; give them a map to your door.
6
Thank the community for its patronage. .
7
Combine with another nearby business, on the same mail piece, and dramatically reduce your overall cost.
For example, a local pizza restaurant can send coupons in its own neighborhood with a hotline to call to carry-out pizza on your customers’ way home from work. And the mailing could be timed to boost sales on Tuesdays. Or a roofing service could target a neighborhood of older homes and offer a seasonal inspection, getting customers in a localized area.
For a no-obligation discussion about using Every Door Direct Mail™ in your business, call us today and add customers to your business with Every Door Direct Mail™.
